Equip students with theoretical knowledge: To provide students with a comprehensive understanding of the theories, principles, and concepts underlying mass communication, including media effects, communication theories, and ethical frameworks.

Develop practical skills: To cultivate hands-on skills in various areas of mass communication such as journalism, broadcasting, public relations, advertising, digital media production, and multimedia storytelling through practical exercises, workshops, and internships.

Promote creativity and innovation: To nurture creativity and innovation in media production, encouraging students to explore new ideas, formats, and technologies to effectively communicate messages to diverse audiences.

Cultivate ethical and responsible communication practices: To instill a strong sense of ethics, integrity, and social responsibility in communication practices, emphasizing the importance of accuracy, fairness, transparency, and respect for diversity in media production and dissemination.

Enhance professional readiness: To prepare students for diverse career paths in mass communication by providing opportunities for networking, industry exposure, career guidance, and professional development, including resume building, interview skills, and portfolio development.

Facilitate research and scholarship: To foster a culture of research and scholarship in mass communication by encouraging students to engage in academic inquiry, conduct original research projects, and contribute to the advancement of knowledge in the field.

Promote lifelong learning: To instill a commitment to lifelong learning and professional growth, equipping students with the skills, knowledge, and mindset necessary to adapt to evolving trends, technologies, and challenges in the field of mass communication.

Understanding the basic assumptions in various economic theories and enhance capabilities of developing ideas based on them.

The students will instill a strong sense of ethics, integrity, and social responsibility by emphasizing on the importance of accuracy, fairness, transparency, and respect for diversity in media production and dissemination.

Students will gain field-specific knowledge through internships and align with industry standards.

The students will understand the utmost importance of creativity and innovation in media production, inspiring students to delve into fresh concepts, styles, and technologies for the purpose of effectively conveying messages to a wide range of audiences.